The Zabar's lettering is a jewel, possessing greater sophistication and subtlety (and a more contemporary flavor) than the usual bifurcated (split serif) font which might simply suggest 'Circus' or 'Old West'. And it's been given an even fresher twist through the addition of a new lowercase which helps add to the 1960s countercultural aspect of the font's personality.
Font Family: Zabars
Tags: 1960s, american, americana, bifurcated, carnival, circus, decorative, french clarendon, median spurs, old west, poster, psychedelic, slab serif, split serif, tuscan, wild west, wood type