Basetica aims to be the Helvetica for 2013.

It has been designed for the project ‘Open Switzerland’, by Base design (www.basedesign.com), which wants to conciliate a commitment to ‘Swiss’ graphic design — with all its quality of precision and rigour – with a contemporary view of Switzerland, far from its common stereotypes.

Open minded, neat and modern, sometimes a bit raw, but always clean and discrete, Basetica ironically recalls the ‘Swiss International Style’ of the 50s and 60s.


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Tags: advertising, base, basic, clean, corporate, display, grotesk, linear, minimalist, modern, modernism, modest, neutral, realist, sans serif, swiss, switzerland, vernacular