Many text or headline typefaces are created to conserve space in order to fit more characters on a line. Colt stands on the opposite side of the spectrum with generously wide letterforms. Though horizontal space is thrown out the window, this family lends itself to vertically tight spaces while retaining legibility.
Colt can work well as the primary typeface in a composition with a bent towards logotype. Or, it can play a supporting role in the design. A softer companion was also created, aptly titled Colt Soft.
Font Family:
· Colt Light
· Colt
· Colt Medium
· Colt Demi
· Colt Bold
· Colt Black
Tags: 1960s, advertising, ball terminals, black, bold, capitals, clarendon, display, egyptian, extended, headline, identity, logo, logotype, low rider, magazine, masculine, poster, serif, slab, slab serif, sony, sony logo, title, uppercase, want, wide