Digital Sans Now is also available as a webfont and reflects, with its simplified and geometric construction and its consciously maintained poster-like forms as well as with its ornamental character, the spirit of the decorative serif-less headline typefaces of the 1970s.
The basic severity of other grotesque typefaces is here repressed by means of targeted rounds. Exactly these formal breaks allow the impression that it could be used in a variety of visual applications. Short texts, headlines and logos of all descriptions are its domain. It is because of this versatility that the typeface has become a desirable stylistic element, especially in such design provinces as technology, games and sports, and that, for many years now, it appears to be timeless.
Additional weights designed on the basis of the original, from Thin to Ultra, the Italics, Small Caps and alternative characters allow for differentiated "looks and feels", and, with deliberate usage, give the "Digital Sans Now" expanded possibilities for expression.
The basis for the design of Digital Sans Now is a headline typeface created in 1973 by Marty Goldstein and the Digital Sans family which has been available from Elsner+Flake since the mid-1990s under a license agreement.
The four weights designed by Marty Goldstein, Thin, Plain, Heavy and Fat, were originally sold by the American company Visual Graphics Corporation (VGC) under the name of "Sol". Similarly, the company Fotostar International offered film fonts for 2" phototypesetting machines, these however under the name "Sun".
The first digital adaptation had already been ordered in the mid 1970s in Germany by Walter Brendel for the phototypesetting system Unitype used by the TypeShop Group, in three widths and under the name "Digital Part of the Serial Collection." Based on the versions by VGC, Thin, Plain, Heavy and Fat, new versions were then created with appropriate stroke and width adaptations for data sets for the fonts Light, Medium and Bold as well as for the corresponding italics
Font Family:
· Digital Sans Now ML Thin
· Digital Sans Now ML Thin Italic
· Digital Sans Now ML UltraLight
· Digital Sans Now ML UltraLight Italic
· Digital Sans Now ML ExtraLight
· Digital Sans Now ML ExtraLight Italic
· Digital Sans Now ML Light
· Digital Sans Now ML Light Italic
· Digital Sans Now ML Reg
· Digital Sans Now ML Italic
· Digital Sans Now ML Med
· Digital Sans Now ML Med Italic
· Digital Sans Now ML Bold
· Digital Sans Now ML Bold Italic
· Digital Sans Now ML ExtraBold
· Digital Sans Now ML ExtraBold Italic
· Digital Sans Now ML Black
· Digital Sans Now ML Black Italic
· Digital Sans Now ML Cond Thin
· Digital Sans Now ML Cond Thin Italic
· Digital Sans Now ML Cond UltraLight
· Digital Sans Now ML Cond UltraLight Italic
· Digital Sans Now ML Cond ExtraLight
· Digital Sans Now ML Cond ExtraLight Italic
· Digital Sans Now ML Cond Light
· Digital Sans Now ML Cond Light Italic
· Digital Sans Now ML Cond
· Digital Sans Now ML Cond Italic
· Digital Sans Now ML Cond Med
· Digital Sans Now ML Cond Med Italic
· Digital Sans Now ML Cond Bold
· Digital Sans Now ML Cond Bold Italic
· Digital Sans Now ML Cond ExtraBold
· Digital Sans Now ML Cond ExtraBold Italic
· Digital Sans Now ML Cond Black
· Digital Sans Now ML Cond Black Italic
· Digital Sans Now ML Cond Med Demo
Tags: 70th, computer, digital, geometric, news, sans, sans-serif, science fiction, sci fi, seventieth, sol, sport, sun, technical, technique, techno