Instance is a new classic built on the foundation of over two centuries of history. Fresh and contemporary, while feeling familiar. This typeface is a high contrast sans serif typeface family and was designed for contemporary typography, especially for use in headlines and on posters, but also for reading purposes.
A flexible, medium to high contrast, sans serif less about designing a stylish decorative design and more about applying contrast onto a neo-grotesk skeleton.
Instance is more than just chopping off the serifs. The classical proportions of the capitals and x-heights were maintained, but the letterforms were rebalanced for use without serifs. Contemporary modifications were made to some widths, as well as an all new Light weight was created.