He created the typeface for the printing firm of Hague & Gill, which he formed to give his idle son-in-law an occupation, and named the design for his daughter. Only the Caslon foundry cut it for hand composition.
It is, as Gill himself described it, "a book face free from all fancy business," with small, straight serifs and a spare elegance that makes it notably attractive and distinguished.
Font Family:
· Joanna MT Std
· Joanna MT Std Italic
· Joanna MT Std SemiBold
· Joanna MT Std SemiBold Italic
· Joanna MT Std Bold
· Joanna MT Std Bold Italic
· Joanna MT Std ExtraBold
Tags: book, book text, humanist, legible, magazine, mid-century, serif, slab serif, square serif, text