LFT Iro Sans was published by TypeTogether. LFT Iro Sans contains 38 styles and family package options.  

Milan-based Leftloft studio developed LFT Iro Sans, an expansive family that solves the significant, wide-ranging challenges of branding, wayfinding, pictographic language, and complex editorial use. LFT Iro Sans began as the clear and welcoming wayfinding project of San Siro stadium in Milan. Over time many other styles and weights have been added. LFT Iro Sans never finds itself outmatched by the task at hand.

The primary aim was to design a technical typeface that was readable in any low visibility condition, for instance in a poorly lit area with awkward wall shapes and overhangs. This worked well for stadium and large lettering use, but other problems also needed to be addressed, such as complementary iconography. A location developer was left mixing - clashing, really - one type family with a different family of icons, resulting in a cobbled-together look which diluted the brand and the experience. They set out to radically simplify and clarify each shape and its meaning, accepting uniqueness as part of the final visual language.

LFT Iro Sans pictograms answers the need for having a consistent and large group of icons, perfectly suited to the text typeface. As it concerns public spaces, this didn't exist before.

LFT Iro Sans incorporated a branding project too, so they decided to let LFT Iro Sans go out on a limb and created a unicase style that demands attention. Each unicase letter is a combination of the lowercase and capital form, quite noticeable in the 'i', 'm', 't', and unique 'd' and 'b', balanced by more restrained forms of 'a', 's', 'c', and 'e'. LFT Iro Sans is not only a technical typeface, but, thanks to letters' proportions, can also be used for editorial purposes. Assertive and economical in stature, the text weights are clear and assured. And a display version for headlines in Ultralight and Heavy (with italics) was developed for stunning headlines.

For enthusiasts of every stripe, LFT Iro Sans can be a brand's rallying cry with its arresting unicase, be a developer's go-to pictogram choice, or set the most demanding editorial text in digital or print. With its many OpenType features, simplified pictogram commands (even available in Apple's Pages and Microsoft Word), and a total of 30 targeted family members, LFT Iro Sans is a brilliant, easy choice. As with the rest of the TypeTogether catalogue, the complete LFT Iro Sans family, designed by Lefloft and developed by Octavio Pardo, has been optimised for today's varied screen uses.

Font Family:
· LFT Iro Sans Thin
· LFT Iro Sans Thin Italic
· LFT Iro Sans Thin Slanted
· LFT Iro Sans Light
· LFT Iro Sans Light Italic
· LFT Iro Sans Light Slanted
· LFT Iro Sans Book
· LFT Iro Sans Book Italic
· LFT Iro Sans Book Slanted
· LFT Iro Sans Regular
· LFT Iro Sans Italic
· LFT Iro Sans Slanted
· LFT Iro Sans SemiBold
· LFT Iro Sans Semibold Italic
· LFT Iro Sans SemiBold Slanted
· LFT Iro Sans Bold
· LFT Iro Sans Bold Italic
· LFT Iro Sans Bold Slanted
· LFT Iro Sans ExtraBold
· LFT Iro Sans Extrabold Italic
· LFT Iro Sans ExtraBold Slanted
· LFT Iro Sans Black
· LFT Iro Sans Black Italic
· LFT Iro Sans Black Slanted
· LFT Iro Sans Display UltraLight
· LFT Iro Sans Display UltraLight Italic
· LFT Iro Sans Display Heavy
· LFT Iro Sans Display Heavy Italic
· LFT Iro Sans Unicase Thin
· LFT Iro Sans Unicase Light
· LFT Iro Sans Unicase Book
· LFT Iro Sans Unicase Regular
· LFT Iro Sans Unicase SemiBold
· LFT Iro Sans Unicase Bold
· LFT Iro Sans Unicase ExtraBold
· LFT Iro Sans Unicase Black
· LFT Iro Sans Symbols Light
· LFT Iro Sans Symbols Regular

Tags: contemporary, corporate, delicate, editorial, elegant, friendly, grotesque, headline, humanist, hybrid, icons, latin, legible, logo, magazine, multilingual, news, newspaper, personal, pictograms, placards, posters, powerful, sans serif, signage, signs, strong, text, titles, warm, wayfinding