After working out the basic characters I set about completing the full effect I was after. This was achieved by applying a suitably incised line following the curve at each turning point to convey the important three-dimensional aspects of a scroll.
Although the phonetic name personifying the font was there as a working title from the outset, I didn't commit to it fully until everything was completely resolved.
Font Family: Marsh Scroll
Tags: 3d, abstract, calligraphy, cool, curly, curved, decorative, delicate, designer, display, elegant, experimental, fancy, fashion, folds, funny, geometric, graphical, headline, incised, logo, magazine, neon, paper scroll, perspective, poster, retro, ribbon, roller, rounded, sans-serif, sans serif, shapes, sheet metal, stencil, three dimensional, wide