A great deal of care was given to the necessary preliminary tasks such as the viewing of the original designs and print tests, the analysis of the digital Typoart data which had been in the possession of Elsner+Flake since 1985 and 1989, and a design conceptualization based on detail correlations, as well as the extension of the character complement. It had been Elsner+Flake's goal to include as many of the existing Maxima cuts into the re-design program as possible.
The result is an extended font family with 25 weights in EuropaPlus layout.
Font Family:
· Maxima Now TB Pro UltraLight
· Maxima Now TB Pro UltraLight Italic
· Maxima Now TB Pro Light
· Maxima Now TB Pro Light Italic
· Maxima Now TB Pro Regular
· Maxima Now TB Pro Italic
· Maxima Now TB Pro Medium
· Maxima Now TB Pro Medium Italic
· Maxima Now TB Pro Bold
· Maxima Now TB Pro Bold Italic
· Maxima Now TB Pro ExtraBold
· Maxima Now TB Pro ExtraBold Italic
· Maxima Now TB Pro ExtraCond UltraLight
· Maxima Now TB Pro ExtraCond Light
· Maxima Now TB Pro ExtraCond
· Maxima Now TB Pro ExtraCond Medium
· Maxima Now TB Pro ExtraCond Bold
· Maxima Now TB Pro Cond UltraLight
· Maxima Now TB Pro Cond Light
· Maxima Now TB Pro Cond
· Maxima Now TB Pro Cond Medium
· Maxima Now TB Pro Cond Bold
· Maxima Now TB Pro Expd Bold
· Maxima Now TB Pro Expd ExtraBold
· Maxima Now TB Pro Expd Black
Tags: 1970s, 1980s, business text, ddr, dynamic, german, grotesk, humanist, information, legible, leipzig, linear, linear sans, magazine, modern style, modest, neutral, news, news headline, plain, realist, sans-serif, signage, static, technical, tech pubs, text, traffic, transport, typoart