Primus has been designed to express the feelings of future, science and innovation while being simple and clean. It is a geometric typeface with rounded edges, carefully designed and kerned to achieve a high visual quality that would make it a perfect typeface for any kind of use.
While providing a clean and enjoyable reading when it is used for text purposes, Primus is primarily effective as a display typeface that can be used for logotypes, brand identities, advertisements and so on, to fully reflect our era and beyond.
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