Primus has been designed to express the feelings of future, science and innovativeness while being simple and clean. It’s a geometric typeface with rounded edges, carefully designed and kerned to achieve a high visual quality that would make it a perfect typeface for any kind of use. While providing a clean and enjoyable reading when it’s used for text purposes, Primus is primarily effective as a display typeface that can be used for logotypes, brand identities, advertisements and so on, to fully reflect our era and beyond.


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Tags: avant garde, bold, brand, clean, clear, commercial, contemporary, display, eurostile, futuristic, geometric, headline, humanist, industrial, legible, logo, logotype, modern, poster, round, round edges, sans, sans serif, sans serif, science, scientific, simple, simplistic, techno, turkish, web font