Yet Semplicita Pro goes its own way. It isn't a simple revival of Semplicità, which would have looked like a period piece. We wanted to use it to solve a practical puzzle: How to make modernist sans serif letterforms truly readable at small sizes yet persuasive as message-carriers in display. We decided to keep its calligraphic soul and even emphasize it in places, and to relegate to alternatives all the features that seemed to be over-exaggerated, over-decorative, or simply non-functional.
The result is an intensely readable sans serif design that, while obviously new and clearly stylish, provides the high comfort factor readers experience when viewing the classic stalwarts of 20th century sans serif design, and gives contemporary designers a widely expressive palette, all within the principle of simplicity leading to better understanding.
Semplicita Pro is loaded with OpenType features and over 850 glyphs per font. For more information on the design, complete character sets, technological features, and print tests, consult the accompanying PDF.
Font Family:
· Semplicita Pro Light
· Semplicita Pro Light Italic
· Semplicita Pro
· Semplicita Pro Italic
· Semplicita Pro Medium
· Semplicita Pro Medium Italic
· Semplicita Pro SemiBold
· Semplicita Pro SemiBold Italic
· Semplicita Pro Bold
· Semplicita Pro Bold Italic
Tags: 1930s, advertising, armstrongbland, art deco, avant garde, branding, business text, classic, clean, clear, concise, contemporary, euclidian, fashion, friendly, futura, geometric, haute couture, identity, italian, lineal, linear, logo, magazine, minimal, modern, monoline, nebiolo, pointed apex, rational, sans-serif, sans serif, simple, soft, some-spurs, spurless, stylish, uec-sans-geometric, versatile, vogue