Serifa was designed by Adrian Frutiger and published by Adobe. Serifa contains 6 styles and family package options.  

Serifa was designed by Adrian Frutiger for the Bauer foundry in 1967. The letterforms are based on those of Frutiger's earlier sans serif design, Univers. Square, unbracketed serifs have been added, making this a slab serif (or Egyptian) typeface.

Usually, slab serif types are blocky and difficult to read in text, but Serifa has humanistic forms that are highly readable for both text and display applications such as headlines, captions or corporate logos.

Font Family:
· Serifa Light
· Serifa Light Italic
· Serifa Roman
· Serifa Italic
· Serifa Bold
· Serifa Black

Tags: 1970s, 1980s, business text, economic, fax, geometric, heavy, legible, linear, magazine, masculine, memos, news, news headline, primitive, serif, slab serif, swiss, technical, tech pubs