The magazine ad told of how one thousand lucky participants would win $100 by simply taking a die-cut stencil of the brand name to the store and overlaying it on the logo printed on the food wrap box to see if it aligned perfectly.
The hand-lettered title proclaiming 'match the stencil and win' was done in a casual sans design and reflected the cheerfulness of many typestyles found in ads during the late 50s and early 60s.
Font Family: Sixties Stencil JNL
Tags: 1960s, casual, display, headline, retro, sanserif, stencil